Career Track Focus

Bringing in New Age Skills for New Age Roles

Curriculum 4.0 has integrated a number of innovative Pedagogical Interventions which ensure the learning success of our students.

Learning by Solving through industry-grade Request For Problems (RFP), deep immersion through Career Track Focus in MarTech / FinTech – Banking – Leadership Lab ensure that students are transformed into T-Shaped Professionals with wide exposure to a diverse curriculum and building depth through specialization programs.

S. No. Career Track Focus International Partner Institute
1 MarTech Darden School of Business, University of Virginia
2 Sales and Services AIM-Parasuraman Centre for Service Excellence
3 FinTech and Digital Transformation Darden School of Business, University of Virginia
4 Banking Indian Institute of Banking and Finance (IIBF)
5 Capital Markets Quantinsti
6 Business Analytics Insofe
7 Digital HR Logarithm HR
  • Marketing Technology
  • Sales and Service
  • FinTech and Digital Transformation
  • Banking
  • Capital Markets
  • Business Analytics
  • Digital HR

Overview

The blending of marketing processes with data and technology have deeply impacted sales and marketing processes in recent years. Today’s marketer must be proficient across marketing processes, be able to handle data analytics to make marketing decisions and be a digital native comfortable with the technology tools to work in a very dynamic marketing environment. JAGSOM offers students an opportunity to undertake a Super Specialization in Martech jointly with Darden School of Business, University of Virginia, with an opportunity to work on industry problems in the Martech domain under our ‘Learning by Solving’ initiative.

Courses

  • Masterclass on Problem Structuring and Solutioning
  • Immersion Coursework by Darden Business School
  • Marketing Analytics
  • Capstone Project
Learning Outcomes
  • Structuring a marketing business problem in technology and data centric domain
  • Understanding the business problem in the context of business value chain
  • Understanding of applications of analytics in marketing domain
  • Developing an effective set of recommendations to address a business problem.
Target Roles
  • Digital Experience Manager
  • Customer Experience Manager
  • Customer Insights Manager
  • Market Place planner
  • Digital Marketing Specialist
  • Ecommerce Specialist
Select Capstone Projects
  • Omnichannel sales funnel optimization through Channel Attribution Model & Digital Marketing Techniques
  • Market gap analysis and development of positioning and communication strategy for a technology product
  • Market Development Strategy for an AI Based Fintech Product
  • Marketing strategy for chatbot based customer service application
  • Channel Reward & Influencers loyalty in B2B industry for Gift Cards Market

Overview

With increasing convergence of services and technology, and emergence of omnichannel marketing, sales and services functions have undergone a rapid change in the last few years. Developed with inputs from CMOs and aligned to World Economic Forum report on ‘Jobs of Tomorrow’, this super specialization equips students for emerging roles and competencies required in today’s Sales and Services domain.

Courses

  • Customer Acquisition and Retention
  • Key Account Management
  • Customer Centric Decision Making
  • Sales & Service Analytics
  • Capstone Project
Learning Outcomes
  • Applying analytic tools to understand customer retention and acquisition
  • Learning how to cultivate a Consumer Centric Culture in an organization
  • Learning how to anticipate market and be on customers’ buying path
  • Planning and implementing a Key Account Management Process
Target Roles
  • Key Account Management
  • Customer Success Specialist
  • Sales and Services Analytics
  • Growth Hacker-Sales
  • Logistics and Distribution
Select Capstone Projects
  • Augmenting product features for a US based AI enabled employee engagement solutions provider
  • Mobile Application marketing for a  Digital Health Tech Solution provider
  • Cause Marketing for a US based NGO: Kamaan.org
  • Identifying a new product category for one of the largest furniture manufacturers in India
  • Leveraging nostalgic effects for a global two wheeler brand contemplating re-entry into Indian market

Overview

In India and abroad alike, FinTech has seen massive growth in the recent past and has great potential to continue to grow in the future. JAGSOM offers global super specialization around FinTech and Digital Transformation in collaboration with ESCP to help participants gain specific knowledge and skills for a focussed career in these new-age roles.

Courses

  • Problem Solving and Decision-Making Framework
  • Cross Cultural Management
  • Digital Transformation & Business Strategy
  • Blockchain, IOT, Business of AI
Learning Outcomes
  • Understanding of PSDM module and application of the same in defining the problem
  • Understanding of various topics under FinTech and Digital Transformation
  • Applying the learning to build a minimum viable solution to the problems identified
  • Building business models Solving real life business problems in FinTech and Digital Transformation domains
Target Roles
  • Credit advisor/Analyst
  • Customer Acquisition
  • Financial Planning
  • Product Manager in FinTech space
Select Capstone Projects
  • Building use cases for millennials for Account Aggregators in India
  • Building use cases for Bharat Market for Account Aggregators in India
  • Create a mathematical model to determine the optimal loan eligibility and minimum loan defaults for a micro lending fintech start-up
  • Identify and validate a sustainable revenue model
  • Customer acquisition and scaling up for a mobile app

Overview

Banking sector the is lifeline of any modern economy and the most important pillar of the financial sector. JAGSOM offers blended courses in collaboration with IIBF to help participants pursue their dream of a micro super specialization in banking and remain updated on the most contemporary best practices in the area. Developed with inputs from IIBF and aligned to World Economic Forum report on ‘Jobs of Tomorrow’, this micro super specialization equips students for emerging roles and competencies required.

Courses

  • Certified Credit Professional
  • Certified Treasury Professional
  • Capstone Project
Learning Outcomes
  • Skills to handle credit proposals in banks of small, medium and large size corporate clients
  • Skills for handling credit risk associated with loan origination, loan appraisal and credit rating besides risk-based pricing
  • Skills for Stressed Assets Management
  • Skills to handle (as a treasury professional) the front & back-office treasury operations in banks/ financial institutions
Target Roles
  • Credit Analyst
  • Credit Officer
  • Relationship Manager
  • Credit Recovery Officer
  • Treasury Desk Officer
  • Forex Dealing Officer
Select Capstone Projects
  • Digitization of asset products for higher penetration to customers
  • Housing & Auto loans penetration
  • Digitization of deposits products & enhancing measures for market penetration
  • Process improvements for efficiency in delivery of products
  • Personal Loan Business Potential & Competitor Landscape

Overview

Being promoted by Dalal Street Investment Journal Group (DSIJ), JAGSOM’s focus has been to build financial professionals. JAGSOM, in collaboration with DSIJ brings in a micro super specialization in Capital Markets to build focussed professionals across various roles within the capital market domain. This helps participants pursue their dream of a micro super specialization and remain updated on the most contemporary best practices.

Courses

  • Fundamental Analysis and its applications
  • Technical Analysis and its applications
  • Application of Derivatives
  • Commodities & Bond Markets
  • Trading Simulation
  • Capstone Project
Learning Outcomes
  • Apply Fundamental & Technical analysis for stock selection as an Equity Research analyst
  • Learn application of statistics, strategy building and its back testing etc. to be used in capital markets domain
  • Acquire skills on analytical software like EViews and Option Oracle, and apply different statistical tools like cointegration, mean reversion and probabilities on real share price and fundamental data of companies.
Target Roles
  • Equity Research Analyst
  • Technical Analyst
  • Portfolio Manager
  • IB / Wealth Management
  • Operations Risk Management
  • Business/ Financial Analyst
  • Project Manager
Select Capstone Projects
  • Fundamental Analysis
  • Mean Reversion Strategies
  • Volatility Projection and Derivative Strategy
  • Pair Trading

Overview

International School of Engineering (INSOFE, one of India’s top three data training schools and JAGSOM’s partner for Data Science) has created the Data Science Lab environment to administer this specialization and provided live student projects. The initial theory on Data Analytics is imparted as refresher master classes by JAGSOM Senior Faculty and later, theory of Deep Learning and lab immersion is conducted virtually by INSOFE Professors and Data Scientists.

Courses

  • Theory Refresher – Advanced Statistics & ML
  • Videos & Lectures – Deep Learning
  • INSOFE Lab – Theory and Immersion
  • Python Coding – Data Structures
  • Capstone Project
Learning Outcomes
  • Extending machine learning concepts to deep learning
  • Learning how to do image classification using CNN
  • Learning how to do text analytics using RNN
  • Learning how to do data preprocessing
Target Roles
  • Business Analyst
  • Business Intelligence Analyst
  • Data Scientist, Data Analyst
  • Big Data Analyst
  • Domain Consultant (CRM, HR Analytics, Data Warehousing)
Select Capstone Projects
  • Predicting the alpha signal using microblogging data
  • Predicting the women’s clothing rating based on the customer reviews
  • Predicting the author of a speech based on the script
  • Building a fashion (garment) recommendation system based on Images of past orders and reviews
  • Food classification for grocery store management

Overview

Technology has created reverberations and disruptions in HR. Fully alive to this new challenges, JAGSOM’s Micro Super specialization in HR provides appropriate competencies to drive the new HR needs. Embedded in technology and taught by contemporary industry veterans, the courses immerse a student and develop competencies that give companies competitive advantage in a technology driven environment.

Courses

  • HR led Business Transformation
  • Digital HR
  • HR’s Strategic Role in the Future of Work
  • Analytics workshop
  • Capstone Project
Learning Outcomes
  • Analyze the HR transformation needs and apply digital tools to aid the transformation.
  • Assist in creating changes in core HR functions of talent acquisition and management, L&D, EE and total rewards through selection and application of technology tools.
  • Be able to coordinate embedding AI, ML and Big data to enhance strategic decision capabilities
Target Roles
  • Tech HR
  • Digital Change Champion
  • HR Analysts
  • WFH Facilitator
Select Capstone Projects
  • HR Analytics maturity model
  • Phygital competency assessment tool
  • Determinants of effective Work from Home
  • Block Chain and Performance Management
  • Addressing Rewards Challenges of WFH
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